Local SEO

 

Local SEO

Local SEO is very important for every small business. Finally, it looks like our own SEO efforts are paying off. We landed a couple of local accounts on which the client found out about us on the web. This is a great development for us because having your clients in your neighborhood is much more convenient than having to drive across town to see them. Not that we mind, all clients are important regardless where they are.
One of them is a small remodeling business that needed a website to showcase there work. We implemented a portfolio website in which we placed there work front and center. You can see their website here. The second account is for a local restaurant in which the primary issue we needed to tackle was the implementation of a mobile-first website. The site is doing excellent with more than 60% of users visiting the site through there mobile devices. You can find their website here.

Local Listings

Getting involved in social marketing and keeping local listings up to date can be quite a challenge. Particularly if you don’t have access to all your business local listing accounts. I strongly suggest the use of a password manager like 1Password or similar to be able to manage all these accounts in a reliable secure way. It takes a bit of learning how to use it, but once you get it working, it becomes an invaluable tool for anybody that needs to login to several accounts with unique secure passwords. In the past, we have had to regain access to orphaned accounts in which the owner of the business was not the primary user of the account. This can be very time-consuming. Some companies have sound policies and implementations to enable legit business owners easy access to their business accounts. Others, not so much. In the case of Yelp, for example, it took several days to even get a response. Others like Google will not allow you to anything for a week while they try to contact the original account holder. After the time lapses, you can request a code by either a phone call or a postcard.

Engage your Clients

Having the listing with all your information is a good start, but it is always important to try to engage people who leave reviews. That way you can ask questions about how you can improve your services or thank them for there business. Local SEO is very dependant on these local listings. Particularly if you have a brick and mortar storefront.

If you need help with your business online presence contact us today!