The art of communicating graphic design and display design ideas by utilizing color, images, text and graphics not only requires talent, but lots of hard work and experience. As a matter of fact, it probably requires 10% talent, 40% hard work, and 50% experience. Good graphic design and display graphics are not only about aesthetics or pleasing form, it has to take into account functionality. It doesn’t matter that a layout looks good on screen if it can’t be reliably reproduced with inks on paper using any kind of printing equipment. Or if the document heads to the bindery only to find out that it can’t be folded correctly. View samples of our work here.
Graphic Design Services in Katy
In the case of print graphic design, lots of things must be considered. If the layout calls for folding, this has to be taken into account to ensure the piece lays down properly once it has been trimmed and folded. In the case of spot colors, factors like overprinting, double bumping and proper trapping must be also taken into account. With metallic inks, things get even more challenging due to the opaque nature of this type of ink. Even more careful planning must be done when die cutting, embossing, spot varnishing or foil stamping are introduced. Laying out a proper print layout design with a high level of complexity requires experience. Even printing in certain papers requires managing dot gain and ink density.
All these years involved in fixing, printing and finishing all kinds of jobs allows Grapho Studio a unique insight into designing and properly addressing all technical issues for any given print project.
This insight and experience directly translates to not only obtaining a beautiful appealing design, but one that will be produced in a reliable fashion, without any unexpected pitfalls.
Designing display graphics has it own unique set of challenges. For one, distance for optimum viewing has to be taken into consideration. Providing enough contrast to insure proper text legibility in what might be low lighting conditions is also paramount. In conclusion, experience matters and, at Grapho Studio, we have plenty of it. You can view samples of our work here.
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