SEO and it’s importance
Search Engine Optimization is not only a buzz word; it has become one of the most important aspects of having a web presence. Going live with a beautiful, well crafted website is really just the start. It really is like opening a brand-new business in an obscure part of town. If you manage to stay open while the word spreads of your fantastic venture, then you eventually would be successful. But unfortunately, time is of the essence. The more and the faster people are aware of your business, the more likely you will find more clients. It really is marketing 101, but the challenge is how to achieve this?
At Grapho Studios in Katy, we not only craft beautiful stunning websites, but we also offer SEO services, which combined with a social media marketing campaign, can help get eyes on your website much faster than if you simply left things up to only word of mouth.
Types of SEO
There are two kinds of search engine optimization. The first one, which is the one that Google basis much of their business on is called Ad Words. The second one would be organic SEO.
Ad Word consists of allocating a monthly budget to your Google Ad Words account that will place a link of your site at the very top of a Google search results. It is very important to consider the keywords that your potential clients might use to search for your type of business. There are several parameters that can be configured to help optimize your campaign. For a local business you can target zip codes near your location.
The way Google Adwords works is that you set up a monthly budget for the system, which comes out of your credit card every month. The cost per click by site visitors can vary depending on industry and season, but it will help ensure you are at the top of the search results. Once you have exhausted your budget, you can either add more money to the budget, or just wait until the next month for the budget to start over.
Organic SEO is a bit different. It is really dictated by the content of your site. Google search algorithm is at the heart of organic search results. It uses not only the content of your site to gauge just how relevant your content is according to the search terms used, but also when it had been published, the quality of the content, how many people are linking to it, and lots of other more technical aspects that have to do with how the site has been crafted and tagged. Organic SEO takes more time to get results because it is driven by how many people visit your website. It is recommended to supplement any organic SEO incentive with other collateral marketing materials, including Ad Words campaigns to get things started.